Awkward Fish promotes a new way of production: One that relies on repurposing pre-existing material instead of exploiting resources to create something new. 

Today, the fashion industry is the worlds’ second largest polluter and it has become essential to consume consciously for the sake of our planet. Awkward Fish’s business model allows for both an increased flow of recycling, as well as the reintroduction of high-quality garments that will outlast those of new production.

Each piece undergoes its own creative process which adds to the uniqueness of every garment. I print each item by hand, and heavily consider every step along the way; from the selection of blanks, to the corresponding print, to the most flattering place to print it. Each garment comes with its own history and has been reinvented to be worn by you. I hope you enjoy your piece and continue to promote the positive cycle of fashion that you have become part of.